For communication to take place, a message must be transmitted by a communicator and correctly received by a listener. If the message is not understood, there is no communication. There is only noise. Between the transmission and reception of a message, much can go wrong. Communication, by defini…
It’s a classic mistake by networkers: their approach is focused on their own needs rather than on the needs of their contacts.
Fortunately, a popular new book by Bonnie Lowe makes it easy to solve this problem. The book, “Networkaholics Revealed! True Confessions From People Who Networked…
Web Site Blues? Need one, don’t know where to start? Got one, but aren’t getting enough sales?
If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing languagewhat I call “Passion Copywriting.”
You know you need a business plan. You probably realize that it is one of the best ways to get your business up and running. No matter what your business is, a business plan can help to focus its direction while providing the information you need to get moving. The most important thing a business…
Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. Everything that identifies your business, including your logo, color scheme, and tagline, work together to create an image that your customers reme…
You’ve probably been taught not to stereotype people based on race, religion or sex. But when you make a career or business decision, do you still make decisions based on stereotypes?
“Insurance sales reps must be gregarious.”
Hal, a successful insurance agent for many years, has d…
Entrepreneurs know their business. They know their product, their service. Many of them write creative Web sites. But, one thing they are not as adept at is promotional copy.
It’s not the book, it’s the hook! It’s not the beautiful Web site, it’s the one with benefit-driven headlines th…