Use a business card as a note pad for recording important information.
I am sometimes asked why I make such use of business cards. My reply is that they are easy to transport and I do not need an extra envelope. I particularly make use of others’ business cards for taking notes on our conv…
Customers will ask you a question and you’ll proceed to talk about your
product. That is why you are not making more sales. It is your product
knowledge that keeps getting in the way. Not that you do not have
enough product knowledge - trust me you have plenty. It is that you are
not listeni…
A term you’ll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is “inverted pyramid.”
The “inverted pyramid” style is the goal of every newspaper reporter, and, if you want free publicity, it should be the goal of your press release as well.
Wha…
“I’m sorry, but I have to vent. It was a horrible day at work,” began my friend on our monthly catch-up call. “We’ve all been there,” I offered. “Yeah, but not like this.” As a substitute instructional aid, she’d been asked to assist teachers on a field trip for 275 fifth graders to cele…
This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.
Signature files are great ways to get free publicity for your business….
How To Deal With A Complainer
A Complainer Is Characterized by:
1. Dissatisfaction in their personal life
2. Anger
3. A desire to have their concerns acknowledged
4. Makes demands
5. Wants explanations
6. Makes threats or bluffs
7. Frustration
The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.
A print reporter gets maybe 700 words to do your story. A TV or radio reporter has two minutes. So your int…