Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That’s when you have their attention. And so that’s when you sell them.
My advice for writing captions is to never describe…
How does one determine which are the best
events to attend based on one’s best customer?
Customers are not a dime a dozen, especially in today’s economy. So it is best to follow the rules mentioned before on how to define your best customer before attending an event. The customer definit…
Many business people and managers are spending too much time trying to change the underperforming people who work for them. They seem to believe that if they train people - tell them what to do or even threaten them with the sack - then the performance level will go up.
The successful manag…
The Question: After identifying a potential employer, I get contact information, do my research and send out my resume and cover letter, requesting an interview for a management or human resource position. I am listed with recruiters and staffing agencies and call them every week.
I attend …
Why the business card grab is not why you are there?
So how do you obtain the card and show interest that gains confidence?
One of the things I am also always asked is, “How do you collect cards?” and “What do you do with them when you get them back to the office?” What really happens w…
Effect of Benefits
We have previously examined realistic billable hours and the effect of business expenses on your hourly rate. Now we’ll look at the effect of benefits.
Once upon at time, when we were employed, we received a benefits package from our employer. This usually includ…
The Evolving Role of Inside Sales and Customer Service Personnel
What role does Inside Sales/Customer Service (IS/CS) play in today’s sales process? How does the company leverage the existing relationships between IS/CS and the customer? The answer to this question plays a key role for upp…