The best way to get a new customer is to clearly identify
who you want
to do business with and then get in front of them. They can
then see what you look
like, possibly see what your product looks like and also
examine any data or
statistics you might have. It gives you the ideal
opportunity t…
With deference to Dr. Covey and his very popular Seven Habits of Highly Effective People (all habits that will make us better consultants!), here are eight skills that all of us as consultants can work on to improve.
Sir Alex Ferguson has just celebrated his 1000 game in
charge of Manchester United, probably the world’s most
successful soccer team.
I have a great deal of respect for Sir Alex as a man
manager. However, I always feel that he’s misrepresented in
the media. The press portrays him as this …
Once upon a time there was a businessperson who had the task of convincing an audience of the need for the business to plan better for the future. Instead of starting out with a spreadsheet and a long list of numbers he started with a story we all know, “The Three Little Pigs.” He engaged his a…
Financial planners, the first thing to know about reporters is this: they are busy.
Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the “best” resource. This leads to three tips for marketing-minded financial planners.
Whe…
Let’s put to rest the fallacy that success, in sales or any
profession, is due to luck, chance, and/or hard work. There is
nothing further from the truth. Think about it, you and I both
know people who work incredibly hard, putting in long hours,
they may even have two jobs, but they are not con…
Good hires do not happen by accident or luck. In this economy, employers are finding a large pool of available workers. But finding the right employee for a position is still a challenge. Few managers, when asked, can describe “right.” Others can’t agree on what qualifies one to be qualified, …