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January 2007

The Archives

• 01.31.07
  Change Management - Getting Everyone on Board the Change Train   Business (0)

  How do you get everyone on board the change train that is gaining speed and heading out of the station? How do you get your people to, not only go through the motions, but also actually “buy into” the changes that are necessary? People’s resistance to change is not entirely irrational; it stem…

• 01.30.07
  Top Ten Ways to Manage Interruptions   Business (0)

  So many people I worked with said they got more work done at home than in the office. That was because there were so many interruptions in the office. In fact lots of people come in early or stay late just to have quiet time to work. One way to have that same quiet time during the day is to manag…

• 01.29.07
  P.R. Strategies for Professional Service Providers   Business (0)

  Promotion for Professional Services Providers requires a different approach than for other types of business people. Here’s why:

  * People buy professional services based on reputation, credibility and knowledge

  * Advertising works for products, especially ones that can be described; …

• 01.26.07
  Choosing a Print Mail Dealer   Business (0)

  
  

• 01.25.07
  Leads, Referrals and Recommendations Defined   Business (0)

  Business growth lies in the ability to share leads, referrals and recommendations. Unfortunately some people do not understand the difference in the quality of each action.

  Introducing Ponn’s Power Pun: You must Power Network to build a Power Network. Basically, the action of networking wi…

• 01.24.07
  Don’t Be Afraid To Give Problem Customers The Boot   Business (0)

  Q: In a recent column you made the point that the customer is always right, which I agree with. However, in the same column you also said that it is sometimes necessary give problem customers the boot. If the customer is always right, at what point do you think they become so problematic that you…

• 01.22.07
  Top 5 Tips For Media Selection   Business (0)

  Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. But there are a number of other options depending upon what you are trying to accomplish.

  1. Create a sense of urgency. Direct marketing offers that co…

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