Step 1: Where Am I Now?
Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback. Write four or five paragraphs …
Let’s say you’ve called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. It takes intelligence and gumption to come up with ideas that reporters like.
Next, consider how you are going to follow u…
Hate to negotiate? Think you have to be a trickster to land that contract? Think again. Here’s why honesty is always the best policy, even when you’re swinging those big biz deals.
1. Your future clients deserve a taste of what’s to come.
If compromise and cooperation are th…
In my opinion, the most overrated topic in sales training is the subject of closing. In year’s past, it seems the object of most sales training courses was to fill the heads of participants with as many closing techniques as possible. The logic was simple, if the “Ben Franklin” close didn’t w…
Special event and a special recipe
- hand it out on a business card.
I have seen many real estate people, give out recipes with their newsletter. I find one typed onto a full sheet almost every month. Some of the recipes look absolutely delicious but I find that the extra information …
Q: I’m graduating this year with a degree in business and would like to start my own business rather than get a corporate job. I have a few business ideas, but none of them really gets me excited. Should I just put my business plans on hold and get a job until the right opportunity comes along?
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I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. And let’s face it, relationships are what make the world go ’round. So strong healthy re…