Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market.
Approaches That Set you Up to Pull Customer Orders
One: Dev…
You’ve encountered this individual at every networking event - Boring Bob - the most belligerently boring person in the world. His dull demeanour is enough to bring you to count the number of hair follicles on your hand just for a little excitement.
You look for the nearest exit, but it’s…
Referrals are an extension of Networking. If people like you
and like the sound of your product or service, then
there’s a good chance they’ll tell other people about
you.
If they already use your product or service and are totally
satisfied, then there’s also a good chance that they’ll…
How many times have you been at a networking function and been lost for words when asked “what do you do”?
We all have. But do you see this as a threat or an opportunity?
Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clie…
If your ads aren’t paying off then you need this quick method in writing ads that get orders.
Step 1 - Write a headline that will draw attention to your product or service.
Don’t write headlines with phrases like:
There’s a dirty little secret about press releases that the media doesn’t want you to know. The fact is, most of them travel directly from the sender’s computer to the reporter’s trash box. Or from out of the envelope into the “round file.”
That’s part of the reason reporters don’t …
Strange jobs? How do we define that? Years ago I stole cars as a repo-man, had some adventures as an investigative process-server, and even handed out samples in grocery stores. Here are some other unusual jobs you can aspire to:
Wrinkle Chaser
This is the person that irons wri…