How do you increase business profits? Answer the following questions carefully, and you’ll have a good start.
1. Can you increase the average sale? A restaurant with 25% profit margins might make 50% on additional sales to existing customers (less labor to bag one large order than two smal…
A database is more than a simple list of names and addresses. What turns
a list into a database is the additional information, coupled with your ability
to select names from or report on the list using any combination of data
elements.
In this report, you’ll see some examples of the ben…
Three seconds. That’s what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment.
Focus groups tell us that time is a precious, yet…
Your mailing list retains its value best if it is kept clean and efficient. This
report will first talk about why you should maintain your list in this manner.
Then, the procedures you can follow to update both the mailing and database
information associated with the names on you list will be dis…
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it’s practical, it’s systematic, and it makes life easier.
In the same way, marketing materials that use good design make busin…
Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and infor…
One day your LEGAL COUNSEL is going to ask you for a copy
of your Corporate Minutes Book when you don’t expect it.
If you have forgotten to keep it current, letting it collect dust on the bottom shelf, then don’t be surprised if you suddenly find yourself in deep trouble.
EVERY new …