October 2007

The Archives

• 10.05.07
  Trademark - Do I Need One for My Business Name and Logo   Business (0)

  Wondering if a trademark is important to you as a business owner? Let’s start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. For example, the name Kraft is trademarked, as is Nike’s “s…

• 10.04.07
  Something to Chew On   Business (0)

  Before Christmas I found a display of older candy brands, and some of them made it into my cart. Among other things I picked up Beeman’s Chewing Gum to put in the stockings of several family members.

  While visiting my Dad before Christmas, he told me a story about finding something at the …

• 10.03.07
  Smart Staffing - Replacing a Key Manager   Business (0)

  Have you been in this situation? One of your top managers left suddenly and you’re under the gun to replace her quickly. So you promoted her assistant. That was a disaster. You now need to replace him but want to do it right this time and avoid another costly mistake.

  This is an example of…

• 10.02.07
  Double Your Income Automatically   Business (0)

  It is a common known fact that it is far cheaper to keep an existing customer then it is to acquire a new customer. With this fact in mind you need to do everything possible to keep your existing customers happy and find complimentary products to offer your existing customers.

  If you are a …

• 10.01.07
  The Great Direct Marketing Conundrum   Business (0)

  Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows. A small cash strapp…

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Are you familiar with the saying: “It’s not what you know, .but who you know.” Well in today’s changing work world, the new saying is: “It’s not only what you know, it’s not only who you know, but, as important, it’s who knows you and your work.”

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